Build an Advocacy Plan

Assess and Plan

Set a Policy Agenda

Identify the issues, form clear goals, frame the issue, and create conditions for success.

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Develop an Engagement Strategy

How can people contribute to your advocacy objectives? This is your chance to engage with others to weigh in on, provide nuance, iterate, or support your advocacy goals.

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Understand your Audience

Engaging with the Media

Media exposure can bring awareness, public dialogue and collaboration to your cause. Get tips from our trusted media contacts to make your storytelling and outreach more effective!

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Get Politically Informed

Find your provincial decision-makers and learn tips on how and when to engage with them.

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Get The Policy Advocacy Guide for Alberta Nonprofits

The Policy Advocacy Guide for Alberta Nonprofits is a practical guide for nonprofits wishing to engage in advocacy.

This Guide is intended to help inform a range of nonprofit stakeholders, including executive directors, staff, board members, and volunteers, about the context, rules, and strategies that can be used to support nonprofit contributions to public policy dialogue and development.

No matter how you use this guide, our intent is that it contributes to a healthy and participatory democratic process through the invaluable contributions of the nonprofits across Alberta.

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Stay Engaged

See What’s Making News

Keep up-to-date with curated news impacting the sector.

Visit the Nonprofit Newsroom

Read Our Blog

Read insights from our advocacy experts.

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Follow Us for Updates

Keep tabs on our social feeds for campaigns, events, leaning opportunities, and industry insight.